The Beast Within

Excellent Perception

itchy neurons

“You are more beautiful than you think”

I wish it was George Clooney whispering these lines to me in his trademark drawl and lopsided smile that reaches his eyes. But no (and wake up woman !!), it is actually a conclusion drawn by an ‘social experiment ‘ by Dove (the brand that sells beauty products)  which is making women all over the globe smile and cry. I am sure most of you would have seen the video. It is flooding inboxes and newsfeeds. If you haven’t seen it yet, here is the link http://www.youtube.com/watch?feature=player_embedded&v=XpaOjMXyJGk

I have my reservations about the simplistic methodology used by the social scientists. It would have been better if all participants (including the subjects and the observers, and here by default they all would have to be women) gave the descriptions in third person, thus reducing the artists bias towards harsher (self description) and softer (third person)…

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